For buyers researching Shenzhen ODM custom transparent LED display projects, Shenzhen Showho, operating under its overseas brand Whaley-LED, presents a company profile built around in-house research, structural design, and manufacturing control. Founded in 2015 and headquartered in Shenzhen, China, the company's domestic business has historically centered on high-end rental display products, including XR virtual shooting screens and carbon fiber rental screens. In 2025, the company established an overseas business unit and launched the Whaley-LED brand to serve overseas commercial display and engineering projects through OEM and ODM services.
Why Transparent Display Technology Matters
The company's strategic positioning is grounded in a specific industry pain point: conventional LED displays tend to be heavy, thick, and light-blocking, which makes them poorly suited to glass surfaces and creative installation scenarios. Shenzhen Showho addresses this by integrating self-managed research and development, structural design, and in-house production, allowing it to respond to market demand and deliver custom OEM and ODM projects without relying on external suppliers for core technology.
Core Technical Capabilities
Shenzhen Showho controls its technology chain from the IC bare chip architecture and functional design through the LED bracket, LED packaging, and electronic circuit design. This self-managed approach is supported by dozens of invention and utility model patents related to film screens. The company's self-developed IC is described as having strong driving performance, and its lamp boards use a lamp-driver integrated LED design paired with a PCB board featuring a hollow mesh circuit design.
Across the holographic screen series, several technical metrics stand out for buyers evaluating transparent display options:
- Screen thickness below 2 mm
- Screen weight under 3 kg/m²
- Sensory permeability over 80% across the series, with model-level visual permeability ranging from more than 70% to more than 99%
- Pixel pitch options from 2.5 mm to 50 mm across models
- Brightness ranging from 800 cd/m² to 5000 cd/m² across models
- Refresh rate over 3840 Hz
- Frame change rate over 60 Hz
- Gray level of at least 16 bit
- IP rating better than IP45
- Average lifespan over 100,000 operating hours
- MTBF over 10,000 hours
- Dead pixel rate less than 1 in 10,000, discrete distribution
These specifications are consistent across the detailed PH2.5 through PH50 model line, each varying in pixel pitch, pixel density, module size, and electrical performance while maintaining the same baseline reliability figures. For example, the PH2.5 model offers 2.5 mm x 2.5 mm pixel pitch with 160,000 dots/m2 density and visual permeability above 70%, while the PH50 model offers 50 mm x 50 mm pitch with visual permeability above 99%, illustrating how the product line scales permeability and resolution according to project needs. All models in this line use a Yuanchi switching power supply, operate on 220 V AC power, and support Colorlight and NovaStar control systems with both synchronous and asynchronous operation.
Installation Flexibility for Custom Projects
A defining feature of the holographic screen series is installation flexibility. The displays can be bent, cut, affixed to glass, hung, or fixed, with curved installation supporting a radius greater than 600 mm for corner screens, cylindrical surfaces, and S-shaped inner and outer arcs. Splice height specifications vary by documentation, with one description citing up to 8 m and a later note specifying up to 4 m without power supply in the middle, while one-side length remains unrestricted. This range of mounting options directly supports the ODM custom transparent LED display project use case, since project teams can specify adhesive mounting, hanging display, or fixed installation depending on the architectural context.
Product Line Breadth
Beyond the core LED Holographic Screen line, Shenzhen Showho's main offerings include the LED Holographic Screen Advertising Machine Series, designed for self-contained transparent advertising displays in retail and commercial environments, and the LED Holographic Screen Double-Sided Display Series, which allows independent content on each side of the panel—useful for locations with audiences on both sides or where two distinct messages are needed simultaneously. The double-sided series weighs about 4.5 kg/m² at roughly 2 mm thickness, with visual permeability over 90%, and supports seamless splicing for ready-to-use installation.
The company's broader transparent product catalog also includes the LED Grille Screen, LED Transparent Screen, LED Photoelectric Glass, LED Crystal Film Screen, and LED Mesh Screen, each positioned for commercial display and engineering projects and each available through custom OEM and ODM arrangements.
Service and Delivery Model
For buyers specifically seeking ODM services, Shenzhen Showho's service scope covers self-managed R&D, structural design, in-house production, and rapid response to market demand. Delivery capability includes custom sizes, cutting, bending, and curved installation, positioning the company to handle commercial display and engineering projects that require tailored specifications rather than standard off-the-shelf panels. Deployment options span OEM and ODM custom manufacturing, adhesive mounting on glass, hanging installation, fixed installation, arbitrary cutting and bending, and curved installation with a radius greater than 600 mm.
Industry Applications
The transparent display technology is adapted for a range of industries, including commercial display windows, commercial curtain walls, exhibition halls, creative displays, entertainment and cultural tourism venues, automobile 4S stores, airport concourses, building curtain walls, and commercial centers. This breadth reflects the underlying design goal: a display that preserves daylight and views while still delivering media content, whether mounted on a glass curtain wall, a shop window, or a specially shaped architectural surface.
Summary for Project Buyers
For organizations evaluating Shenzhen ODM custom transparent LED display projects, the available information points to a vertically integrated manufacturer with documented control over chip architecture, bracket, packaging, and circuit design, a holographic screen series spanning pixel pitches from 2.5 mm to 50 mm, and a delivery model built around OEM/ODM customization, flexible mounting, and curved installation. The 2025 launch of the Whaley-LED brand marks the company's formal entry into overseas commercial display and engineering project work, extending a product foundation that originated in the domestic high-end rental display market.
http://www.whaleydisplay.com/
Shenzhen Showho (Whaley-LED)
