コロナ後、飲食店が直面する「集客の壁」 近年、飲食店経営者の間でよく聞かれる悩みがあります。「新規客が増えない」「SNSで話題にならない」「常連が定着しない」——。従来の広告手法では効果が出にくい中、いま多くの店舗が注目しているのが、口コミと来店数を同時に伸ばせる新しい集客モデル です。 その中心にあるのが、飲食店クーポンプラットフォーム 「乾杯フリー」（公式サイト）です。 乾杯フリーとは？ 乾杯フリーは、飲食店が 0円で導入できる無料クーポンサービス。お客様はQRコードをスキャンするだけで「免単」や「ワンドリンク無料」などの特典を受けられます。 特徴はシンプルで強力な点です。 初期費用ゼロ QRコード設置のみで運用開始 特典は店舗ごとに自由設定 SNSで自然にシェアされやすい 特に 若年層・学生・新社会人 の利用が多く、口コミ効果を高めたい店舗に最適です。 口コミが広がる理由① “無料体験”のインパクト 割引ではなく「無料」が選ばれる理由は、消費者の心理効果にあります。 初回利用のハードルが下がる 友人に共有したくなる “発見”の喜びがSNS投稿につながる 実際、乾杯フリー利用者の 57%がSNSに写真を投稿。お客様自身が広告塔となり、店舗の認知度を自然に広げてくれます。 口コミが広がる理由②
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